Web Content Accessibility Guidelines (WCAG) provide an outline for making web content more accessible to people with aging eyes or disabilities.
WCAG covers a broad range of disabilities, including physical, speech, hearing, visual, cognitive, language, learning, and neurological issues.
Making sure your content is accessible to people with disabilities is important for a variety of reasons, not least of which is that the internet should be accessible to everyone.
But, it’s also important for your business in the same way that your website’s responsiveness is. The more accessible your website is, the more people will be able to access your content, and therefore your business.
Much in the way that someone using a smartphone won’t stick around on your website for long if it’s not functional on that device, so might a person with a disability get frustrated and abandon a website that doesn’t meet their needs.
In cases like these, no one wins. The person who has the disability loses out on a product or service they might otherwise find useful, and you lose a potential customer.
CMSIntelligence websites make WCAG compliance easy.
Our content management system handles all the technical components and code, as well as design aspects like contrast and readability, for WCAG compliance.
Another great feature of our platform in terms of accessibility is our ample provision of Title Tag fields for images and links.
You may know that adding Title Tags to your images and links is great for SEO, but did you know that it also helps increase the accessibility of your website?
Many people with vision impairments can’t use their computers at all without assistive technology; in most cases, they use screen readers. These screen readers essentially “read” the content on a page aloud in a human voice for the person with vision impairment to hear.
So, when you add information to the Title Tag field for your images and links, screen readers can read them aloud, too.
This allows people with vision impairments to know when to click your CTAs, where links on your website will take them, and what your images show. Useful!
You can also make you website more accessible by using audio and video. For instance, if you have a set of instructions on your website, it could be useful to make a video of someone going through the steps, and explaining them aloud.
That way, someone with a vision impairment can easily listen and learn. Adding subtitles to such a video would be a great way to make your video more accessible to someone with a hearing impairment.
And, video and audio can also be great tools for those with cognitive and learning disabilities, as well as for those for whom English is a second language.
Your website exists so that you can access your customer base – and so that they can access your business. By making your website accessible to people with disabilities, you’re making that process a little easier for everyone.