This past weekend, Facebook made an announcement that will change the game for many businesses: they're killing organic reach for Facebook pages.
What does this mean to businesses using Facebook?
What it means, in a nutshell, is that your like buttons are no longer the easy promotional tool them once were.
From now on, there's only one really effective way to reach the many people who like your Facebook page: you have to pay for an ad.
Facebook can still be valuable to your business, however.
There is still significant value in creating Facebook posts that are interesting enough to your followers to compel them to click on a link back to your website.
As well, when you are considering your social media budget, you may want to now consider paid Facebook ads.
It's worth taking the time to read the full article here.