In this age of Social Media you may wake up one day and find 100’s if not 1,000’s of people at your door… metaphorically speaking of course. Your ‘door’ being your website – the online door to your business.
It could happen overnight. Easily.
Do the math.
If all of a sudden a bunch of new ‘friends’ decide to Facebook ‘like’ your business… or think it would be cool to ‘Tweet’ about you to their ‘followers’... and then shared that with 2 friends, and on and on… well, you do the math! Here’s a quick calculation:
2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 = 512 (And that’s if they only recommend you to 2 other people!)
You might think that would be cool… it would be great for business. Unless, of course, they all bounce – as in a collective, ‘let’s bounce’. Because your door is too hard to open.
Then what you get is nothing.
That’s right, nothing, no business, no sales, zero, nada… nuttin’! (Other than maybe some bad press.)
If they are unimpressed and don’t stick around your website long enough to figure out how great your company is or how great your products or services are, what’s the point of having a website.
So, you ask, why would they leave?
There are a number of reasons, but suffice to say, the longer a potential client spends on your site, the better the chances of them ultimately buying from you.
Getting a website visitor to ‘stick around’ on your site isn’t that hard.
Here are a couple of ways... and they are pretty straight forward.
First of all, start with a responsive website. That’s a site that will look great no matter what device your customers are looking for you on. Whether it be a desktop computer or, increasingly, a tablet or a smartphone, make sure your website looks great no matter what screen size or shape someone is using.
The second thing is to make sure your site looks fabulous and reflects the strengths of your business – the reason your ‘friends’ are talking about you in the first place on Social Media.
If you do these two things alone… when the hoard shows up because their ‘friends’ told them to, they’ll stick around long enough to decide to buy something and maybe become your friends too.